Evaluation Question Five - How did you attract/address your audience?

So how did we attract and address our audience?

After much discussion during the production of the film, we wanted to aim at making the opening as ‘memorable’ as possible for our target audience of 15 years of age to 25 years of age. Doing this, we made sure we had short takes on each clip that you see in the opening to not ‘drag out’ the opening for too long. Also, the music one of the members of the group had created helps make this opening memorable, due to the upbeat and fresh soundtrack in the background.

When the final cut of the film was finished, we showed this opening to two students in our age target, and received feedback from them.  The videos is below.

In order for the audience to connect with the characters, the story had to be as realistic as possible, so the arguing part on the bridge does reflect this and the realistic story could also affect the women’s alter-egos. If we had done an unrealistic story and an unrealistic setting, we felt the audience would not connect with the characters.

Also through the location, we wanted the audience to connect with the films setting too as it was vital, due to us aiming for young British audiences this would hopefully help the audience when watching the film. 

Evaluation Question Four - Who would be the audience for your media product?

Elements Question Two - How does your media product represent particular social groups?

How does your media product represent particular social

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Elements Film Opening: Production Day Two

On Monday 27th February 2012 we continued filming only this time with Jess who plays the characters 'Scarlett' in the opening. There were different weather changes as it was late afternoon and the sun was out, but the last shoot it was darker. This did not effect the filming though as we waited for the clouds to pass the sun in order to get the correct lighting.

I started to film at the beach in which are character (Scarlett played by Jess) is sitting before receiving a text and walking off. Pete wanted to make the shots perfect and improve on last times shoot with the other two protagonists. I was picking up much of the wind through the cameras microphone as we were near the sea but I only shot when it had calmed down. I and the others wanted to keep mainly on 'eye line' with this character so the audience could connect with her in a way, much like the other protagonists in the film. 

I was very worried about filming on the bridge, me and the others had to be very careful of not revealing where we shot Zoe and Effie's scenes as they were not there this day. As it was getting later and the sun was drawing to a close I had to quickly film these scenes in order of the continuity to be right from the last shoot. Again we wanted to keep eye level with Jess as much as possible so we did so. The day overall was a success and we had a discussion (Pete and Ash) after the shoot, organising what we could do about the sound during the editing and came to the conclusion that with out getting rid of it, just change the audio volume and gain in order of not to much distortion during the scene. 

'Elements' Opening: Distribution

I and the others decided that the main distributor company would be 'Momentum pictures' as it is one of the main leading independent motion picture distributors in the UK and Ireland.

'Momentum Pictures' has released similar films to ours (Elements) such as 'Limitless' which is about a person who has special abilities. The company is more likely to distribute our film has the same type of genre as there original films they released have. Also, the opening present our protagonists as British, using locations in the U.K and a "British Feeling" onto the screen, instead of the Americanised superhero films that are seen on the silver screen. .

'Elements' Opening: Costume

I would like to mainly represent the three main protagonists status in the world of today, so each of them would wear different types of clothing to show this. The character of Flo is a very normal person and has the life of a normal citizen, so we will be keeping her costume basic and relate to others. But for Autumn and Scarlett, I will choose certain parts for each of their costumes.

 Autumn is a rich and successful person, so the actress will be wearing a pencil skirt, a descent blazer and a blouse.




For the character of Scarlett who is unemployed and living low, she will be wearing clothes that are creased, too small on her and maybe a trench coat (long and green) that she wears constantly which would be raggedy to show the age of the clothes and her status in life.

Elements Questionaire

We created a questionaire based on our film opening to ensure that audieces would for sure see our movie if it was a feature length.

Elements questionnaire

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"Elements" Opening: Locations

Location
We will be filming mainly in Bournemouth for the short film opening; for each section of the girls scenes they will be allicated in different areas of the town until the meet up outside a cafe.

For the first scene the character of Scarlett is beside the sea and looking out to the sea. We will be shooting here because it is a big contrast and will re-enforce the contrast between the three peoples lives.  Then when recieving a text from the other character (Flo) she will walk from this spot into the main town.

Scarlett will continue through the main Park in Bournemouth (look at Autumns scene below).




Effie's scene takes place inside the arcade in Bournemouth and stops outside entrance of it too read the text. Then we would film her walking through the main gardens of the town. (same as Scarlett)






We will be using this café's exterior for the end of the opening and the continuing dialogue of the film opening. This cafe gives a sought of modern world for the film as it is a very fresh and different looking cafe than others. 

"Elements" Opening: The Crew

Today we all came to the decision on what are roles during the production would be. Below are the job roles we have decided for each other...



Pete Wall - Director

Joseph Marshall - Cameraman

Ashley Hough - Photographer / Sound



'Comic-Book Movie' Opening - Planning: Initial Idea

We have gone into the Planning stage of our opening now and came up with already a great idea. The group had decided that our opening would show three women waling to a cafe at separate times and using their (super)powers while doing something relevant.


The main idea for our opening:
"Three Women start their daily lives as normal (making breakfast, watching TV, etc.) and we see each of them use their powers on normal day-to-day stuff. Then they all walk to a cafe and meet up after a long time".


Our Idea in 140 characters:
"Three Women start their daily lives using their powers. We follow them on their walk to meet each other after many years of being apart."

'Comic-Book Movies' - Why do people watch them?

I think what certain Comic-Book Movies do to attract an audience is all down to the narrative of the movie from the trailer seen or clips and so on. Also, most of these movie are obviously based on Comic-Book characters and what the movie industry does is bring them to life which really makes fans of certain superheros and comics happy and wanting to go and watch it.

Because this is an opening what we are really trying to achieve is a good opening that will really want the audience to keep wanting more and be pulled into the narrative/action/etc. An Example could be the opening of 'The Dark Knight' (2008) which really was a brilliant opening and got the audience loving this film and an audience staying to continue to watch this movie because they are so interested in the narrative introduced to them in the opening

A main aspect of a 'Comic-Book Movie' is the protagonist of the film. It entirely depends on what superpower do they have?  Their background. Setting. All of that really boosts fans of these type of movies to see them.

Research into Comic-Book Movies: Characters & Costume

When coming to represent the character (protagonist) of the film opening, you need the audience needs to understand this characters status compared to their Super-Hero identity. For Example: the character of Bruce Wayne (Left) is known to be rich and also, the clothes he wears are very 1st class and neat, showing his reputation and so on. The character of Peter Parker (Right) also represents his character through the clothes he wears, big coat and huge spectacles really do show the characters personality. Another way of showing the characters personality is through the acting, so to enable this we would need to find a good actor(s). All of us should consider these points and the fact they wear more 'descreet' clothes when not fighting crime.

Research into Comic-Book Movies: Narrative

After watching many Comic-Book Movies for research into the narrative aspect of an opening, many film openings just either have titles and also, footage of the origin story of the protaginist with titles and no dialogue (which works very surprisingly well).

Watchmen (2009)
The main narrative in this movie opening is the murder of a retired Superhero and creates the enigma for the films story. The opening is really effective as the killer is not revealed and grabs the audiences attention as it is a vey good opening.

Research into Comic-Book Movies: Logos and Posters

After watching a variety of Comic-Book movies, I have noticed in the film and on posters the logo is a very important aspect. Creating a new logo for a certain character like "Spider-Man" or "Kick-Ass" needs to be bold and recognisable.

This certain font is bold and bright, it stands out to people and probably is known to audiences who have seen this movie.

When a film is in the making of distribution, posters and advertisments would be put around citys and any shops. Sometimes there would be a teaser poster and an official poster released afterwards (nearer release).



Teaser Poster: This poster teases audiences who may see this in Cinema lobby's and also the text used states "IMAX" which tells audiences this film will also be released in Imax. There is no title for the film but the logo as seen on this poster represents a certain Comic-Book superhero which people would recognise.

 (Poster: The Dark Knight Rises)

Official Poster: This poster gets straight to the point. Explosians and fire, guns and weapons are all in this poster telling audiences this is action packed. Also, the title for the film is in bold silver text and for people who know the superhero, they would recognise this character. Loads of characters are also represented on the poster, showing this films period (WW2).

 (Poster: Captain America: The First Avenger)