Evaluation Question Five - How did you attract/address your audience?

So how did we attract and address our audience?

After much discussion during the production of the film, we wanted to aim at making the opening as ‘memorable’ as possible for our target audience of 15 years of age to 25 years of age. Doing this, we made sure we had short takes on each clip that you see in the opening to not ‘drag out’ the opening for too long. Also, the music one of the members of the group had created helps make this opening memorable, due to the upbeat and fresh soundtrack in the background.

When the final cut of the film was finished, we showed this opening to two students in our age target, and received feedback from them.  The videos is below.

In order for the audience to connect with the characters, the story had to be as realistic as possible, so the arguing part on the bridge does reflect this and the realistic story could also affect the women’s alter-egos. If we had done an unrealistic story and an unrealistic setting, we felt the audience would not connect with the characters.

Also through the location, we wanted the audience to connect with the films setting too as it was vital, due to us aiming for young British audiences this would hopefully help the audience when watching the film. 

Evaluation Question Four - Who would be the audience for your media product?

Elements Questionaire

We created a questionaire based on our film opening to ensure that audieces would for sure see our movie if it was a feature length.

Elements questionnaire

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'Comic-Book Movie' Opening - Planning: Initial Idea

We have gone into the Planning stage of our opening now and came up with already a great idea. The group had decided that our opening would show three women waling to a cafe at separate times and using their (super)powers while doing something relevant.


The main idea for our opening:
"Three Women start their daily lives as normal (making breakfast, watching TV, etc.) and we see each of them use their powers on normal day-to-day stuff. Then they all walk to a cafe and meet up after a long time".


Our Idea in 140 characters:
"Three Women start their daily lives using their powers. We follow them on their walk to meet each other after many years of being apart."

'Comic-Book Movies' - Why do people watch them?

I think what certain Comic-Book Movies do to attract an audience is all down to the narrative of the movie from the trailer seen or clips and so on. Also, most of these movie are obviously based on Comic-Book characters and what the movie industry does is bring them to life which really makes fans of certain superheros and comics happy and wanting to go and watch it.

Because this is an opening what we are really trying to achieve is a good opening that will really want the audience to keep wanting more and be pulled into the narrative/action/etc. An Example could be the opening of 'The Dark Knight' (2008) which really was a brilliant opening and got the audience loving this film and an audience staying to continue to watch this movie because they are so interested in the narrative introduced to them in the opening

A main aspect of a 'Comic-Book Movie' is the protagonist of the film. It entirely depends on what superpower do they have?  Their background. Setting. All of that really boosts fans of these type of movies to see them.

Research into Comic-Book Movies: Narrative

After watching many Comic-Book Movies for research into the narrative aspect of an opening, many film openings just either have titles and also, footage of the origin story of the protaginist with titles and no dialogue (which works very surprisingly well).

Watchmen (2009)
The main narrative in this movie opening is the murder of a retired Superhero and creates the enigma for the films story. The opening is really effective as the killer is not revealed and grabs the audiences attention as it is a vey good opening.